anti smoking pictures for kids
anti smoking pictures for kids
My son idolizes Jim Morrison, should I be worried? (Liberal, America-hating musician)?
The guy was a drunk, a druggie, a philanderer and a major lib who opposed the values of this country like the military, human decency and sobriety. My sixteen-year-old son thinks he’s the greatest thing since the invention of the AR-15…well, he isn’t. I walk into his room and he’s got Doors’ pictures all over his wall, a virtual shrine to this guy, who apparently had a father who loved America enough to fight for it, but had an ungrateful son who grew his hair long, smoked drugs, put down America and sang obscene songs. I want this influence out of my kid’s life before I find him with hair down to his shoulders, a marijuana cigarette in his mouth and a head full of anti-American garbage. What do I do, break his CDs and tear down his posters?
If I were you I would be more concerned about myself than my son. You are so wrong about the values of this country. America was created by men who were alienated because of their beliefs; they sought a land in which everyone could live to their individual accords and preferences without judgment. The type of country you are portraying is horribly jingoistic and in my opinion, over looks the better aspects of the country.
Obviously you know little about Jim, but it is understandable if a parent would not want his child to hold some of the traits that you said (drunk, druggie), although Jim is not some of the things which you said, but I don’t see why it is an issue if he was a liberal. As long as he is a good person, it shouldn’t matter what he thinks politically. The pictures don’t sound like a “shrine” like you said; there are some very beautiful and iconic pictures taken of Jim, making some photos of him (such a the young lion photo) some of the most popular posters. Decorating isn’t usually something that people take horribly seriously, it is more so about reflections of interests rather than political and religious views.
I think that you are judging Jim much too harshly. I am just a year older than your son and I have benefited from my interest in The Doors. Jim was a very intelligent person, and always promoted me to read different types of novels and explore the arts more. I can’t even count the amount of things that I have learned because of Jim.
Just because Jim didn’t join the military doesn’t mean that he did not support the country. Somebody can support the soldiers and those involved in war, but not support the idea of the war itself. Jim supported his father each day he came home and for the most part tried to be a good son to him. Many of the songs written by Jim were heavily played in Vietnam, giving the soldiers hope of a new day. The meaning of these songs are often subtle and of deep meaning; it is easy for ignorant people to miss their true intentions. Also, many have long hair and don’t fit this horrible persona you make of it; it is merely a preference of style that many (myself included) find more attractive than other styles.
Honestly, if you destroy his stuff, he is just going to resent you. To him, it isn’t just you breaking cds and tearing down posters, it is you breaking and tearing his personality apart. Sometimes there is nothing you can do to help change someone’s opinion; I’m not just saying this because I disagree with you but because I have been in similar situations when I was younger. I went to Catholic Christian Doctrine classes from preschool through middle school when I was confirmed. When I was older they talked about abortion and gay marriages and other political stuff. Basically, I disagreed with a lot of the political stuff they were saying and would tell my teachers and priests. For the most part, they would would lecture about why I was wrong and would go to hell and why their opinion was the only one that God approved of. After all of this, I got a very negative opinion of my church and didn’t want to go back because I knew how they would treat me. Now, I don’t really care what they think and haven’t been there for years. I think your son would feel the same as I did in that situation and would forever hold that against you. Why don’t you talk to him about Jim and try to see why he has an interest; you may be surprised at what you hear.
anti smoking pictures for kids
How Social Marketing Gets You To Do What They Want You To Do
“Social” Says Who?
The term “Social Marketing” was probably coined by someone who wanted it to seem different from what it really is.
It’s really just plain old marketing. But instead of getting you to buy a bar of soap, or a certain brand of beer, or a particular service, social marketing tries to get you to do what the marketer thinks is “good for society.”
So they tell you.
Social marketing seeks to sell ideas, attitudes, and behaviors. Issues which have been targeted by social marketing campaigns include:
- Pollution
- Drunk Driving
- AIDS Awareness
- Substance Abuse
- Early Cancer Detection
- Fire Prevention
- Disaster Readiness
- Energy Conservation
- Blood Drives
- Medical Research Fundraising
- Water Quality and Conservation
And it would be hard to find someone who would argue that these issues are not important.
Social marketing provides a mechanism for tackling such problems by encouraging people to voluntarily adopt a specific behavior.
- Don’t smoke
- Don’t over-water your lawn
- Don’t pollute
- Recycle glass and plastic bottles
- Get out and vote
When planning social marketing campaigns, marketers know it is essential that an emphasis is placed on the audience’s perceived needs. That’s because the ultimate objective of social marketing is to influence action. Achieving that goal is a much more ambitious — and more blurred — bottom line.
After all, how are “they” to know if you are really turning off the water when you brush?
I’m Your Friend, and I Have Your Best Interest at Heart. Really, I Do. Pay No Attention to That Man Behind the Curtain.
Social marketers feel “I’m my brother’s keeper.”
“Do what I want you to do; it’s good for you.” And they are often very sincere about it. And they may even be right.
Social marketing differs from other areas of marketing only with respect to the objectives of the marketer’s organization.
The objective? Changing your behavior and saving you – and society — from yourself.
The planning process takes a “consumer-approach” into account by addressing the elements of the marketing mix.
Like commercial marketing, social marketing uses “The Four Ps” to define the total marketing picture:
Product
The specific change in awareness, attitude, and behavior.
Price
The psychological barriers that often prevent behavior change. Inertia is a very powerful competitor.
Place
The distribution plan and media channels used to get the word out.
Promotion
Tactics and strategies used to persuade the audience.
However, marketers must often add the following that are unique to social marketing:
Publics
The many different audiences – internal and external – involved with the approval or implementation of the program. Who’s got their hand in it?
Partnership
Like-minded organizations solicited for involvement in order for the program to be truly effective. Who benefits if you do what they want?
Policy
The political environment needed to support change for the long term. Who’s in power? Who wants what?
Purse Strings
The resources from foundations, government budgets, or donations needed to fund the program. Who’s got the money?
Changing public behavior is a long-term process. Like all social marketing, it requires increased education and the repetition of messages.
Successful Campaign Examples
Social marketing has targeted a number of issues:
- In Seattle, the “Get-in-the-Loop” campaign used retail partnerships, on-shelf signage, paid advertising and media relations to increase the purchase of recycled content products by 27 percent.
- More than 52 percent of the U.S. population recognizes the Energy Star label due to public service advertising, media relations and retail, manufacturer and utility partnerships.
- The average seat-belt usage rate in North Carolina jumped from 65 percent to over 80 percent in the first six months of the “Click It or Ticket” campaign. In addition, the campaign is credited with producing a 14% reduction in traffic fatalities
- The percent of Florida middle schoolers who smoked cigarettes fell from 18.5 to 8.6 percent while the percentage for high schoolers went from 27.4 to 20.9 as a result of the Florida “Truth” anti-smoking campaign.
- PeachCare for Kids, created by the Georgia legislature in spring 1998, is designed to provide children’s health insurance for working-class families. This program has helped 57,000 children and accepts applications at the rate of 500-1,000 per day.
- Results for Switzerland’s “Stop AIDS” campaign indicated that between 1986 and 1990, condom sales had increased by 80 percent (from 7.6 million to 15 million units). Condom use among 17-30 year-olds increased from 8% to almost 50%. Condom use among 31-45 year-olds also increased during that time (from 22% to 35%).
- The “Florida’s Water: It’s Worth Saving” campaign (which I helped create) achieved all objectives for the St. Johns River Water Management District, and post-campaign research revealed 89% resident compliance with local water restrictions.
Human nature never changes. But human thinking does. There was a time that most people thought it was cool to smoke. Now, smoking is something you try to “quit.”
Social marketing helped make that happen . . . for better or worse.
Conclusion
Successful social marketing uses carefully crafted — and often crafty — messages that make an emotional connection. It can fundamentally change behavior to save lives, sustain the environment, and make communities more livable.
It can also trick you into following a social agenda.
The average consumer is exposed to 3,000 messages per day. To effectively compete with this message overload, social marketing must reach its target several times through different mediums before an impact can be expected.
A good messaging platform is simple and provides both knowledge and motivation needed for the audience to act.
And the best tell the truth . . . and tell it well.
Following these steps will start a path to a social marketing campaign that delivers measurable results.
The question is . . . do you want to do what “they” want you to do? Do you have all the information you need to make an informed decision?
Regardless of what “they” want . . . it’s still up to you.
About the Author
JAY HULING is a freelance copywriter with 23 years of experience writing and producing marketing, advertising, and direct response materials for companies all over the country. These companies include the American Lung Association, Atlantic Marine, Barnett Banks, Blue Cross Blue Shield of Florida, Citigroup, CSX, GATE Petroleum, Regency Centers, U.S. Army Corps of Engineers, Vistakon, and many more. Find out more about Jay Huling at www.jayhuling.com.
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